Schools that host Facebook pages are reaching more parents, students and communities.
Facebook is one of the most common logos that appear on big business brands Schools that host Facebook pages are aware that social media helps to build the school's image, the brand and it improves communication. Schools are reaching far more parents, students and communities via their Facebook pages. These schools are moving with the times. Facebook is the leading social network According to the latest Social Media Landscape 2015 repor t, Facebook is the largest social network in South Africa. There are 11,8-million South Africans that use Facebook. Of this total, 8,8-million users access Facebook via their mobile phones. Schools can choose to ignore this information and stick to their traditional communication systems. Or, schools can embrace Facebook as a strategic tool to enhance their current communication and marketing strategy. I propose the latter route. School need to adapt their communication strategies Schools and their communication media may